Operating Principles

Inspired by colleagues, 37signals, and Nabeel S. Qureshi, some principles for working more efficiently that resonate with me. It took time to internalize these.

  1. Be positive. It is hard to sustain the effort to build something if there is a lot of negativity.
  2. Be specific. Consider prioritization. Instead of using “low/medium/high” (what is the standard for “medium” vs “high”?), how about using “we are (not) doing this now”? Binaries bring clarity.
  3. Writing is thinking. It enables the exchange of complete thoughts. Amazon has this right. Here are some tools for a culture of writing.
  4. Get started and show progress. There is always uncertainty (Bayes!), and some things can only be discovered by working on the problem.
  5. Done is better than perfect. It is hard to anticipate every detail in complex environments (Hayek!). You can iterate. Do not compare to the ideal, compare to the current baseline.
  6. Move fast. Moving fast forces you to strip things down to the essentials. Act and move on: most decisions are low-risk and reversible.
  7. There are no solutions, only trade-offs. A solution is just a trade-off that is “optimal.” There is always an opportunity cost.
  8. Meetings are expensive. Make them count. Have agendas and follow-ups: such “menial” work is high ROI.
  9. Context is that which is scarce. Ask questions, seek to understand.


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